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MKTG 411
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Consumer Observational Data
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Market Structure
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Consumers
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Link Course Outcomes to Program Outcomes
Course Outcome
Program Outcomes
Data
Wrangle and explore data.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
R
Program in R.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Survey Data
Analyze survey data using statistical tests.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Consumer Observational Data
Model consumer observational data with regression.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Market Structure
Identify market structure using principal component analysis.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Consumers
Employ clustering techniques to segment consumers.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Text
Scrape, clean, and analyze text.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Results
Communicate results in terms of marketing insights.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose